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Monday, 28 April 2014 09:23

Red Cross

Red Cross

A public opinion survey was conducted using face- to- face method on a sample of 855 respondents to give a representative picture of the attitudes of the citizens of Montenegro when it comes to the Red Cross of Montenegro . The sample included respondents of both sexes in the appropriate proportion . In addition, account is taken of the geographical distribution , so that the survey was conducted in Bijelo Polje , Berane Pljevlje , Rozaje , Blue , Zabljak , Kolasin , Pluzine , Savnik , Danilovgrad , Podgorica , Cetinje , Niksic , Herceg Novi, Ulcinj , Bar, Budva , Tivat and Kotor.

The most important findings from the survey include:
Most of the respondents had heard of the Red Cross, which is usually identified by humanitarian organizations.
The most recognizable activities are voluntary blood donation, distribution of humanitarian aid to refugees and displaced persons, assistance to persons in need, emergency action in accidents, effects of weather conditions and rehabilitation assistance to the elderly.

Most of the respondents have a very positive attitude of the Red Cross (42.8 %). When you add up mostly positive, very positive, it leads to almost 75 % of respondents have a positive attitude toward the organization. On the other hand only has a negative 6.6 %.


All the reasons for the negative attitude can be classified into three groups:

  1. Lack of information about the activities of the Red Cross
  2. Distrust of the Red Cross specifically
  3. the distrust of any kind of humanitarian activities.

There is significant potential for mobilizing people to engage in the actions of the Red Cross .The majority of respondents plan to in the future to support an action of the Red Cross - even 91.8 %.
When asked how they plan to support the action of the Red Cross, most of them opted for the non-financial donation (42.1 %), but not insignificant percentage of those who volunteered to 28.6 % and of those that donated money 23%.

In the first part of the questionnaire asked questions that were designed to measure the visibility of humanitarian organizations in Montenegro. Therefore, the first question was open-ended, i.e. . Respondents were simply asked whether they know of any humanitarian organization in Montenegro. The graphics P1 data distribution is their first response when it comes to some of the most active organizations of this type. We see that even 76.1 % of the respondents first mentioned the Red Cross. The second recognition was to UNICEF , which is spontaneous as the first choice mentioned by 20.4 % of respondents .

Respondents were offered a list of the activities of the Red Cross, and they were asked to identify those that they  heard of. We see that most of them choose voluntary blood donation, distribution of humanitarian aid to refugees and displaced persons, assistance to persons in need, emergency action in accidents, effects of weather conditions and rehabilitation assistance to the elderly.

Surprisingly, a high percentage of those who  either directly or indirectly benefited from the work of the Red Cross. Even 71.7% of the respondents or any beneficiary or knows someone who has been.